You just work really hard and scrutinize. What is it called in politics? "Opposition research"? You want to do the detective work on your client so to speak before your opponent can dig it up. We're vetting everything thoroughly.
James PonsoldtI've heard a lot of variation of similar questions, but it's interesting to see the variations of audiences and how different people respond, so I think it's all valid. I don't take it personally at this point, which I probably would have at Sundance. But it's really thrilling.
James PonsoldtAfter that really, I spent the majority of the spring going to tons and tons of regional festivals throughout America. Every corner of the country, I took the movie to twenty film festivals or something to that extent. I've lost track. Probably done Q&As 40-50 times at this point. It's always hard to watch something I've made, but I've got a little more objectivity and kind of see the film as not just an extension of myself.
James PonsoldtBut you certainly don't have perspective. And there's so much pressure going into that opening night because you know there's journalists, tons of acquisitions people, and the fate of your film in some ways, if not decided, is really affected by how it screens that night.
James PonsoldtWhat I think is great about Pippin, specifically, and I wouldn't make this generalization about all musicals, is that it is about how we tell stories and the way stories are very subjective. How we tell some things and leave other things out in the way The Princess Bride is or The Wizard of Oz is, which both have a framing device.
James PonsoldtWe live in a time when there are tech companies that have an unprecedented accumulation of power, wealth, and information with basically no competition. It's not in their nature to self-regulate, to break themselves up, or ask for less information. It's only in their nature to grow and gain more information from us, because the more that they know about us, honestly the better they can market to us and sell to us and make us better consumers.
James Ponsoldt