Now, everyone is excited about food - cooking, growing, learning - watching it on TV, buying books, trying things at home. It's the greatest time ever to be in food - which is why it's so hard to see so many people still relying on processed food. I am hoping that we had a generational blip - and that these young people will continue on and pass on their love of food and creativity to the next generation of kids.
Jamie OliverAs soon as I was old enough to peer over the worktops, I remember being fascinated by what went on in the kitchen. It just seemed such a cool place, everyone working together to make this lovely stuff and having a laugh doing it.
Jamie OliverI profoundly believe that the power of food has a primal place in our homes that binds us to the best bits of life.
Jamie OliverI want Americans to enjoy food. I want them to celebrate food. I want them to, on occasions, to have big cakes and great things. And I want them to indulge.
Jamie OliverI challenge you, to go to any school and open 50 lunchboxes, and I guarantee you there will be one or two cans of Red Bull, there'll be cold McDonald's and jam sandwiches with several cakes.
Jamie OliverI hear loads of cynics saying that I'll never be able to change anything. They say that junk food marketing and the ready availability of fast food is just too powerful. But I'd say in response, screw you. I know that most people, if they're really honest, are fed up with the same old rubbish
Jamie Oliver