Industry, economy, honesty and kindness form a quartet of virtue that will never be improved upon.

I hate making TV documentaries.

It's very clear that there's a lot of double standards going on. Should there be a 30mph speed limit? Of course there bloody should. And certainly with kids and school food, kids need to be nannied for sure. So give them a bloody good meal at school.

I think food culture is always evolving, and there will constantly be people looking both forward and back. That's what makes it exciting.

Now that I've got kids, it's become really important for me on the health front to try to buy as much organic produce as possible.

I profoundly believe that the power of food has a primal place in our homes that binds us to the best bits of life.

Basically, we're taking a product that would be sold in the cheapest way for dogs, and after this process we can give it to humans.