Industry, economy, honesty and kindness form a quartet of virtue that will never be improved upon.
Jamie OliverAll I ever wanted to do was to make food accessible to everyone; to show that you can make mistakes - I do all the time - but it doesn't matter.
Jamie OliverIt's just us trying to start a movement where everybody passes on a bit of cooking knowledge. We estimate that one person can potentially affect 180 others very quickly so we're just trying to spread the word.
Jamie OliverNow, everyone is excited about food - cooking, growing, learning - watching it on TV, buying books, trying things at home. It's the greatest time ever to be in food - which is why it's so hard to see so many people still relying on processed food. I am hoping that we had a generational blip - and that these young people will continue on and pass on their love of food and creativity to the next generation of kids.
Jamie Oliver