40% of what I've done was a mistake. I now call it R&D.

I wouldn't say that processed food, ready meals and even takeaways aren't relevant to modern life, it's just that over the past 40 years there are three generations of people who have come out of school and gone through their home life without ever being shown how to cook properly.

Give your kids a bloody knife and fork and let me put some fresh food in front of them they can eat.

It's not the extremes and the treats that are the problem. It's the everyday.

When I was a schoolkid, I went to Castleton quite a few times. We'd be there studying rocks, going down these big hills. It was a great place!

It's just us trying to start a movement where everybody passes on a bit of cooking knowledge. We estimate that one person can potentially affect 180 others very quickly so we're just trying to spread the word.

Your child will live a life ten years younger than you because of the landscape of food that we've built around them.