Reality is broken and we need to make it work more like a game.

I see a future in which games once again are explicitly designed to improve quality of life, to prevent suffering, and to create real, widespread happiness.

What's really amazing about games is how they change our emotional response to challenges

Gamers always believe that an epic win is possible and that it's always worth trying and trying now.

When we know our strengths, we're more likely to use them.

Game design isn’t just a technological craft. It’s a twenty-first-century way of thinking and leading.

The real world just doesn’t offer up as easily the carefully designed pleasures, the thrilling challenges, and the powerful social bonding afforded by virtual environments. Reality doesn’t motivate us as effectively. Reality isn’t engineered to maximize our potential. Reality wasn’t designed from the bottom up to make us happy.