Avatars are a way to express our true selves, our most heroic, idealized version of who we might become.

What's really amazing about games is how they change our emotional response to challenges

I'm not a fan of simulations. Where, 'Oh, we'll go play a simulation of world peace and figure out how to make peace' and then somehow magically that will get translated into the real world. No, that's not the kind of games that I make.

Things like depression and obesity are global challenges.

When we're in game worlds, I believe that many of us become the best version of ourselves - the most likely to help at a moment's notice, the most likely to stick with a problem as long at it takes, to get up after failure and try again.

My goal for the next decade is to try to make it as easy to save the world in real life as it is to save the world in online games.

Any time I consider a new project, I ask myself, is this pushing the state of gaming toward Nobel Prizes? If it's not, then it's not doing anything important enough to spend my time.