Early access is very valuable, there are a lot of consumers who would love to see something early.

I think challenge for Facebook is to develop a culture that has the advertiser and the ad service be as strong a part of their culture as the user obsession is.

Hulu is about the shows, not the networks. The shows are the brands that users care about.

Early access is very valuable, there are a lot of consumers who would love to see something early.

If you can make it easier to consume, people will consume more of it.

If you take a look at the way the premium content is monetized, there's a lot of different models out there. Sometimes you pay for an individual episode, for example on iTunes. Other times you pay for a subscription. And other times it's free ad-supported.

My prediction is that in the same way that Google is an intent revealing service that can be monetized that way, I would think that if I were at Twitter, I would focus on the search aspect of Twitter, because people are revealing intents when they do a search.