Hulu is about the shows, not the networks. The shows are the brands that users care about.
Jason KilarEarly access is very valuable, there are a lot of consumers who would love to see something early.
Jason KilarThere's certain things like scripted dramas that - they're either topical or such water-cooler moments that I think that they'll be consumed within 48 hours. You don't have to consume them at 9:00 at night, but you want to consume them within the first couple of days so that you can talk to your friends about it.
Jason Kilar