I'm a big believer that media is an impulse business.

I think challenge for Facebook is to develop a culture that has the advertiser and the ad service be as strong a part of their culture as the user obsession is.

If you can make it easier to consume, people will consume more of it.

There's certain things like scripted dramas that - they're either topical or such water-cooler moments that I think that they'll be consumed within 48 hours. You don't have to consume them at 9:00 at night, but you want to consume them within the first couple of days so that you can talk to your friends about it.

It is impossible to state in words how much this team means to me, how much Hulu means to me.

What I think about is what people spend their time on this planet doing. So No.1 is sleep, No.2 is work, and No.3 is sight, sound, and motion video consumption. Basically, four to five hours a day is what Americans spend consuming video.

Early access is very valuable, there are a lot of consumers who would love to see something early.