If you can make it easier to consume, people will consume more of it.
Take risks. Fail. Pick yourself back up again. And always, always remember this: there is no adversity capable of stopping you once the choice to persevere is made.
Cultures are not very easy to change. They're sometimes almost impossible to change.
Hulu is about the shows, not the networks. The shows are the brands that users care about.
Look at the world around you & imagine it in a better way.
I think challenge for Facebook is to develop a culture that has the advertiser and the ad service be as strong a part of their culture as the user obsession is.