We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.

You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work.

The team architecture means setting up an organization that helps people produce that great work in teams.

Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.

The intellectual architecture means focusing on doing great work instead of focusing on agency politics.

How big can we get before we get bad?

If you really think about it, when watching television, you have product placement all the time.