We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.
Jay ChiatIf you really think about it, when watching television, you have product placement all the time.
Jay ChiatAdvertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
Jay Chiat