We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.

How big can we get before we get bad?

We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.

It's hard to build a brand, competitively, and tell people what you do as well.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.

One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.