It's hard to build a brand, competitively, and tell people what you do as well.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.

One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.

How big can we get before we get bad?

It's hard to build a brand, competitively, and tell people what you do as well.

I'm uncomfortable when I'm comfortable. I have to start something new-in the agency or in my personal life-every two years or so. Taking risks gives me energy. I can't help it, it's my personality. I'd like to think it's not really a compulsion toward high risks, but the spirit of an entrepreneur.