It's hard to build a brand, competitively, and tell people what you do as well.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

In the '20s they were telling us wed all have our own private plane and take vacations to the moon.

It's hard to build a brand, competitively, and tell people what you do as well.

Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.

Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.

It's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. You're never satisfied