I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

Taking risks gives me energy.

Sometimes the most important job advertising can do, is to clarify the obvious.

It's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. You're never satisfied

Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.

It's hard to build a brand, competitively, and tell people what you do as well.

The intellectual architecture means focusing on doing great work instead of focusing on agency politics.