Keep your character several steps ahead of your talent
What's it like to be on the other side of me?
Who is in your life asking you the tough questions?
Talent matters. Systems matter. Strategies matter. We can't just bring nice people together and think we're going to solve the world's problems.
I want you to be a connoisseur of great questions? Here's one - what would we do if we had no money?
For profits think, "We've got to find that finest talent available, pay them what they're worth, and put them into their daily solutions. " Apply the Who to the What.