Narcissism, like the other personality disorders, is a condition that's known as ego-syntonic. In other words, the paranoid person really does believe that people are after him, and the narcissist really does believe that he or she is better than or more entitled than other people, and truly doesn't see why that's not the case.
Jeffrey KlugerMarketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.
Jeffrey KlugerSpending $1 for a brand new house would feel very, very good. Spending $1,000 for a ham sandwich would feel very, very bad. Spending $19,000 for a small family car would feel, well, more or less right. But as with physical pain, fiscal pain can depend on the individual, and everyone has a different threshold.
Jeffrey KlugerI was born in the U.S., my wife was born in Mexico and emigrated here when she was in college, and my daughters were born in New York City. That makes them passport-carrying, natural-born, eligible-to-run-for-president Americans. But they're also Mexicans and they like that just fine.
Jeffrey Kluger