What people fear most about tragedy is its randomness - a taxi cab jumps the curb and hits a pedestrian, a gun misfires and kills a bystander. Better to have some rational cause and effect between incident and injury. And if cause and effect aren't possible, better that there at least be some reward for all the suffering.
Jeffrey KlugerAt the root of the shy temperament is a deep fear of social judgment, one so severe it can sometimes be crippling. Introverted people don't worry unduly about whether they'll be found wanting, they just find too much socializing exhausting and would prefer either to be alone or in the company of a select few people.
Jeffrey KlugerMarketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.
Jeffrey KlugerWhen we're awake, cortisol can fragment memories - one reason eyewitness crime scene accounts are so unreliable. But at night that very fragmentation allows creative recombinations of ideas.
Jeffrey KlugerA fishnet is made up of a lot more holes than strings, but you can't therefore argue that the net doesn't exist. Just ask the fish.
Jeffrey KlugerEvery batch of sperm represents an opportunity for genetic typos - called de novo mutations - to be passed on. A 20-year-old man and woman will each pass on about 20 de novo mutations to a baby they conceive. By the time the couple is 40, a woman's total has remained at 20, while a man's has jumped to 65 - and it keeps climbing from there.
Jeffrey Kluger