It goes back to all of us wanting to be in Hollywood. We're all dying to win an Oscar.

Everybody sat around thinking about Panasonic, the Japanese electronics account. Finally I decided, what the hell, I'll throw a line to loosen them up. 'The headline is, the headline is: From Those Wonderful Folks Who Gave You Pearl Harbor.'

Thank you for making me nouveau riche.

The Creative Revolution is over. Everybody is justholding onto their jobs and no one is ever going to say toa client... ‘Buy this or I’ll resign your account.’ You don’tdo it anymore. It’s now, the majority of the time... ‘How do you like it? When can I change it for you?’

Half the money I spend on advertising is wasted; the trouble is I don't know which half. Advertising is the most fun you can have with your clothes on.

That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.

I'm hard-nosed about luck...If you're persistent in trying and doing and working, you almost always make your own fortune.