It goes back to all of us wanting to be in Hollywood. We're all dying to win an Oscar.

It goes back to all of us wanting to be in Hollywood. We're all dying to win an Oscar.

Because I'm in advertising, not electricity!

Everybody sat around thinking about Panasonic, the Japanese electronics account. Finally I decided, what the hell, I'll throw a line to loosen them up. 'The headline is, the headline is: From Those Wonderful Folks Who Gave You Pearl Harbor.'

Marketers are making retirement respectable. Instead of being the beginning of the end, it sounds like Nirvana-do what you want without any responsibilities. The boomers think that they're 16. Marketers try to keep the charade going. Retirement will look so good, others are going to be jealous.

That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.

I honestly believe that advertising is the most fun you can have with your clothes on.