Businesses can lead with their values and make money, too. You don't have to simply be purely profit-driven. You can integrate social and environmental concerns into a business, be a caring business, be a generous business and still do very well financially.

When you are led by values, it doesn't cost your business, it helps your business.

It's good to stand for something, to believe in something and base your business on values.

One of the great things about Ben & Jerry's for me is that not only is it delicious, but I get it for free.

We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.

Look at your business and the activities that you undertake. Then, start to think about not just your economic concerns, but about social and environmental impacts that businesses have.

It's pretty rare to have CEOs or high level executives at big companies who are social activists. They tend not to be drawn to those areas of life.