Businesses can lead with their values and make money, too. You don't have to simply be purely profit-driven. You can integrate social and environmental concerns into a business, be a caring business, be a generous business and still do very well financially.
Jerry GreenfieldRecycling, packaging, businesses are changing all of those things because that's what consumers want.
Jerry GreenfieldNow, when we face a problem like global warming, and you understand that the biggest impacts on global warming come from business and industry, I think business needs to take a leading role.
Jerry Greenfield