I like that Ben & Jerry's is willing to speak out about social and political issues that aren't always safe - but are the right thing to do.

Business can be a source of progressive change.

Businesses can lead with their values and make money, too. You don't have to simply be purely profit-driven. You can integrate social and environmental concerns into a business, be a caring business, be a generous business and still do very well financially.

If you support the community, they will support you.

Ben and I built Ben & Jerry’s on the idea that business has a responsibility to the community and environment If you open up the mind, the opportunity to address both profits and social conditions are limitless. It’s a process of innovation If we were going to have a business we were going to have one that was consistent with our values We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.

If you open up the mind, the opportunity to address both profits and social conditions are limitless. It's a process of innovation.

One out of every 100 families in Vermont was a part owner of Ben and Jerry's.