If you happen to believe what Ben & Jerry's is supporting and involved in, then you should support the company. If you don't believe in what we are supporting, don't support it.

One of the great things about Ben & Jerry's for me is that not only is it delicious, but I get it for free.

So much business is based on the belief that we should do whatever we can within legal limits to make as much money as we can. Ben & Jerry's was based on values, and we try to operate a business that not just sells ice cream but partners with all our stakeholders - whether that's suppliers or customers - to bring about a more sustainable world.

I guess I harboured hopes that things would happen more quickly, but I'm not disappointed.

It's pretty rare to have CEOs or high level executives at big companies who are social activists. They tend not to be drawn to those areas of life.

I eat many different ice creams. I'm not an ice cream snob, although I do think Ben & Jerry's is the best. But I'm happy to eat anybody's ice cream, really. As long as it's good.

When you are led by values, it doesn't cost your business, it helps your business.