Builders insist that success may never come without a compelling personal commitment to something you care about and would be willing to do with or without counting on wealth, fame, power, or public acceptance as an outcome.

Do or do not. There is no try," says Yoda, the bewitching philosopher warrior created by George Lucas in Star Wars. Yoda is quoted at least as often as the founding fathers on this topic.

When you put together deep knowledge about a subject that intensely matters to you, charisma happens. You gain courage to share your passion, and when you do that, folks follow.

Builders insist that success may never come without a compelling personal commitment to something you care about and would be willing to do with or without counting on wealth, fame, power, or public acceptance as an outcome.

For Builders, the real definition of success is a life and work that brings personal fulfillment and lasting relationships and makes a difference in the world in which they live.

Builders think of success and failure as feedback. They don't judge either as a complete win or loss.

The thing that matters is meaning! It drives everything. Builders align their attention to the things that matter to them, and they know a lot about that stuff.