If people have the ability to see it, and you spend the money to put the wow factor into it, they will reward that entity or that team or that business, and they will then say they appreciate me, they appreciate what I'm about, and they will support it.
Jerry JonesAnd I completely am one of the most sensitive in that area as far as the NFL is concerned.
Jerry JonesOther sports culminate at different times of the year, but the NFL is in the fourth quarter - that's where the money is.
Jerry JonesYou could have a player that gave you some iffiness but his talent would make a real contribution, but you had to have an overwhelming base of players so you know exactly what you had.
Jerry JonesThe part of football you don't see with all the buddies I ever had, we might have gone out and thrown some passes, but we never went out to knock the hell out of each other just to do it. You do that when the time comes to push the ball downfield or keep it from going down the field. That's why I think football has a great place.
Jerry Jones