Other sports culminate at different times of the year, but the NFL is in the fourth quarter - that's where the money is.

Anybody involved in sports in Missouri knows it's a great sports state. It is a great sports state, particularly in basketball and baseball. Particularly. Not to demean football, but it's a baseball state and a basketball state.

Only 7 percent of NFL fans have ever been inside an NFL stadium. Seven... have ever been inside. So the NFL is certainly about the Colosseum of Rome. It can't be a studio game.

Sports that are continuous and never stop don't give us the opportunity to segment our messages.

Nobody is thinking they're going to come out here and put a team here and become a multimillionaire. I don't know anybody that comes into the NFL like that

If people have the ability to see it, and you spend the money to put the wow factor into it, they will reward that entity or that team or that business, and they will then say they appreciate me, they appreciate what I'm about, and they will support it.

You don't see young men walk out and say, "Hey, let's go knock the [stuff] out of each other." You say, "Let's hit some grounders. Let's play catch. Let's shoot some baskets."