Other sports culminate at different times of the year, but the NFL is in the fourth quarter - that's where the money is.
Jerry JonesAnybody involved in sports in Missouri knows it's a great sports state. It is a great sports state, particularly in basketball and baseball. Particularly. Not to demean football, but it's a baseball state and a basketball state.
Jerry JonesThe NFL is in premium interest time, in the fourth quarter [of the business year] when you have Thanksgiving, Christmas, and that's when we try to get the most decision-makers in front of the television, in the fourth quarter.
Jerry Jones