You could have a player that gave you some iffiness but his talent would make a real contribution, but you had to have an overwhelming base of players so you know exactly what you had.

Other sports culminate at different times of the year, but the NFL is in the fourth quarter - that's where the money is.

I have never had a problem dealing in areas of ambiguity. I can make a decision and not have it all lined up just right.

There are a lot of people with money, but not with the passion to really go spend it.

It's the premium time, the fourth quarter. October, November, December and now, if you will, going over into the first quarter in January. But really, football, that's when the interest is in the game.

The NFL is in premium interest time, in the fourth quarter [of the business year] when you have Thanksgiving, Christmas, and that's when we try to get the most decision-makers in front of the television, in the fourth quarter.

I take a good feeling away from what football brings.