It's the premium time, the fourth quarter. October, November, December and now, if you will, going over into the first quarter in January. But really, football, that's when the interest is in the game.
Jerry JonesOther sports culminate at different times of the year, but the NFL is in the fourth quarter - that's where the money is.
Jerry JonesAnybody involved in sports in Missouri knows it's a great sports state. It is a great sports state, particularly in basketball and baseball. Particularly. Not to demean football, but it's a baseball state and a basketball state.
Jerry Jones