Sports that are continuous and never stop don't give us the opportunity to segment our messages.
Jerry JonesI grew up with great coaching, and it had nothing to do with sports. I had great parents. I really got some great input from there. They were entrepreneurial, middle-class business people.
Jerry JonesIt's the premium time, the fourth quarter. October, November, December and now, if you will, going over into the first quarter in January. But really, football, that's when the interest is in the game.
Jerry Jones