I could hire every producer in Hollywood - 2,000 producers, let's say - and they couldn't come up with all the soap operas, in season and out of season, that NFL programming gives television.

Other sports culminate at different times of the year, but the NFL is in the fourth quarter - that's where the money is.

But if you look at teams that want to share more revenues, they're teams that don't have a lot on the table. They've long since not had any serious investment in their team.

Is [football] for everybody? Of course not. But it is a meaningful contribution beyond, I think, other alternatives.

You don't see young men walk out and say, "Hey, let's go knock the [stuff] out of each other." You say, "Let's hit some grounders. Let's play catch. Let's shoot some baskets."

I have never had a problem dealing in areas of ambiguity. I can make a decision and not have it all lined up just right.

With the initial focus groups and the initial look-sees, the Rams are a very popular team in Southern California. And so one of the reasons that it was attractive to us to work against them is because they have that good flavor.