I could hire every producer in Hollywood - 2,000 producers, let's say - and they couldn't come up with all the soap operas, in season and out of season, that NFL programming gives television.

Other sports culminate at different times of the year, but the NFL is in the fourth quarter - that's where the money is.

The NFL is in premium interest time, in the fourth quarter [of the business year] when you have Thanksgiving, Christmas, and that's when we try to get the most decision-makers in front of the television, in the fourth quarter.

We've all got to get on the same page.

Sports that are continuous and never stop don't give us the opportunity to segment our messages.

If people have the ability to see it, and you spend the money to put the wow factor into it, they will reward that entity or that team or that business, and they will then say they appreciate me, they appreciate what I'm about, and they will support it.

I have never had a problem dealing in areas of ambiguity. I can make a decision and not have it all lined up just right.