The NFL is in premium interest time, in the fourth quarter [of the business year] when you have Thanksgiving, Christmas, and that's when we try to get the most decision-makers in front of the television, in the fourth quarter.

Other sports culminate at different times of the year, but the NFL is in the fourth quarter - that's where the money is.

It's kind of like...with our own checking accounts, just because it's in there doesn't mean you should spend it or can spend it. You know that you have the rent coming.

There's no question that the striving, the stuff that you got out of [sports]. The depending on someone right beside you. Sitting here and calling on yourself when you're tired or getting through something painful, watching your teammates do the same. Everybody feels good when you first walk out there.

Anybody involved in sports in Missouri knows it's a great sports state. It is a great sports state, particularly in basketball and baseball. Particularly. Not to demean football, but it's a baseball state and a basketball state.

It's the premium time, the fourth quarter. October, November, December and now, if you will, going over into the first quarter in January. But really, football, that's when the interest is in the game.

We are continuing to look for ways that we can do something that's good for both of us. Good for both of us being the Cowboys relative to relief as to our cap management and good for him that would maybe be some pluses for him on his contract.