The NFL is in premium interest time, in the fourth quarter [of the business year] when you have Thanksgiving, Christmas, and that's when we try to get the most decision-makers in front of the television, in the fourth quarter.

I promise you that during my life, I was more concerned about not letting people down, about doing my part, than I was ever into what it did for me. That is one of the great things about sports, and frankly, football really does instill that.

With the initial focus groups and the initial look-sees, the Rams are a very popular team in Southern California. And so one of the reasons that it was attractive to us to work against them is because they have that good flavor.

I could hire every producer in Hollywood - 2,000 producers, let's say - and they couldn't come up with all the soap operas, in season and out of season, that NFL programming gives television.

We see every day that our very laws have both sides of the fence.

Sports that are continuous and never stop don't give us the opportunity to segment our messages.

Look, many of us here are regular marines... I will die as a marine because that is my dream.