The NFL is in premium interest time, in the fourth quarter [of the business year] when you have Thanksgiving, Christmas, and that's when we try to get the most decision-makers in front of the television, in the fourth quarter.

There's no question that the striving, the stuff that you got out of [sports]. The depending on someone right beside you. Sitting here and calling on yourself when you're tired or getting through something painful, watching your teammates do the same. Everybody feels good when you first walk out there.

You don't see young men walk out and say, "Hey, let's go knock the [stuff] out of each other." You say, "Let's hit some grounders. Let's play catch. Let's shoot some baskets."

You could have a player that gave you some iffiness but his talent would make a real contribution, but you had to have an overwhelming base of players so you know exactly what you had.

Only 7 percent of NFL fans have ever been inside an NFL stadium. Seven... have ever been inside. So the NFL is certainly about the Colosseum of Rome. It can't be a studio game.

And I completely am one of the most sensitive in that area as far as the NFL is concerned.

Is [football] for everybody? Of course not. But it is a meaningful contribution beyond, I think, other alternatives.