We have long moved away from some of the principles of law as to what is fair and equitable in the United States. We all see every day that's debatable, 50-50 in almost all cases.

You could have a player that gave you some iffiness but his talent would make a real contribution, but you had to have an overwhelming base of players so you know exactly what you had.

Sports that are continuous and never stop don't give us the opportunity to segment our messages.

I take a good feeling away from what football brings.

There are a lot of people with money, but not with the passion to really go spend it.

With the initial focus groups and the initial look-sees, the Rams are a very popular team in Southern California. And so one of the reasons that it was attractive to us to work against them is because they have that good flavor.

And I completely am one of the most sensitive in that area as far as the NFL is concerned.