If you need to take a step back from day-to-day operations and plot out the long-term direction of your user experience strategy, consultants can give you a perspective you can't get on your own.
Jesse James GarrettUser-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.
Jesse James GarrettMy job involves a lot of different skills now - I'm as much entrepreneur and management consultant as anything else these days - but IA is still my favorite part of the work I do.
Jesse James Garrett