But despite the universality of URLs, we often forget that they're not just a handy way to address network resources. They're also valuable communication tools.

Effective communication is a key factor in the success of your product.

The more everybody knows about all aspects of the problems we face, the better off all of us will be. Less time spent explaining things means more time for coming up with creative solutions.

But the best teams I've encountered have one important thing in common: their team structure and processes cover a full range of distinct competencies necessary for success.

A good designer can create a design that accommodates all the constraints and still delivers an elegant, satisfying experience to the user. A great designer can go beyond this and create a design that demonstrates that some of those constraints weren’t really there to begin with.

But despite the universality of URLs, we often forget that they're not just a handy way to address network resources. They're also valuable communication tools.

My job involves a lot of different skills now - I'm as much entrepreneur and management consultant as anything else these days - but IA is still my favorite part of the work I do.