If you need to take a step back from day-to-day operations and plot out the long-term direction of your user experience strategy, consultants can give you a perspective you can't get on your own.

I'm not sure that you can say definitively that some roles are better filled by consultants, but I would say that some projects are better handled by consultants.

Content is often the reason users come to your site.

But the best teams I've encountered have one important thing in common: their team structure and processes cover a full range of distinct competencies necessary for success.

The more everybody knows about all aspects of the problems we face, the better off all of us will be. Less time spent explaining things means more time for coming up with creative solutions.

But despite the universality of URLs, we often forget that they're not just a handy way to address network resources. They're also valuable communication tools.

If you need to take a step back from day-to-day operations and plot out the long-term direction of your user experience strategy, consultants can give you a perspective you can't get on your own.