LinkedIn's got a little progress bar. It wants you to do things like sign up 10 of your friends. It does that near the end. At the beginning it's like, 'You put in your name. 20 percent progress! How about some other information?' People want to fill in that progress bar. They like to complete a task. They like to check a box.
Jesse SchellOur affluence has allowed us to move to a place where we tend to make things pleasurable, as opposed to efficient.
Jesse SchellWe are shifting into an enjoyment-based economy. And who knows more about making enjoyment than game developers?
Jesse Schell