Finding a programmer to work with if you don't already know one will be a challenge. Merely judging if a programmer is exceptional vs. competent will be very hard if you are not one yourself. When you do find someone, work together informally for a while to test your compatibility.

Starting a startup is a process of trial and error. What guided the founders through this process was their empathy for the users. They never lost sight of making things that people would want.

You've got to say you are a step ahead of where you actually are to move to the step that you want to be at.

Innovations seem inevitable in retrospect, but at the time it's an uphill battle.

People like the idea of innovation in the abstract, but when you present them with any specific innovation, they tend to reject it because it doesn't fit with what they already know.

Investors, most of them, have a herd mentality. They want to invest only if other people are investing

The media often glamorizes successful founders and makes their paths seem easier than they actually were.