You've got to say you are a step ahead of where you actually are to move to the step that you want to be at.

The one thing we learned over 5 years is that nothing works better than just improving your product.

Starting a startup is a process of trial and error. What guided the founders through this process was their empathy for the users. They never lost sight of making things that people would want.

Finding a technical cofounder would have been difficult for me. I was an English major and didn't know any computer programmers.

Finding a programmer to work with if you don't already know one will be a challenge. Merely judging if a programmer is exceptional vs. competent will be very hard if you are not one yourself. When you do find someone, work together informally for a while to test your compatibility.

Cofounders will endure so much together that their relationship is often compared to a marriage.

Pick a big enough project, something that's really hard, something that over the years you can work on.