Starting a startup is a process of trial and error. What guided the founders through this process was their empathy for the users. They never lost sight of making things that people would want.
Jessica LivingstonFinding a technical cofounder would have been difficult for me. I was an English major and didn't know any computer programmers.
Jessica LivingstonPick a big enough project, something that's really hard, something that over the years you can work on.
Jessica LivingstonThe one thing we learned over 5 years is that nothing works better than just improving your product.
Jessica Livingston