Cofounders will endure so much together that their relationship is often compared to a marriage.

Investors, most of them, have a herd mentality. They want to invest only if other people are investing

The media often glamorizes successful founders and makes their paths seem easier than they actually were.

People like the idea of innovation in the abstract, but when you present them with any specific innovation, they tend to reject it because it doesn't fit with what they already know.

Starting a startup is a process of trial and error. What guided the founders through this process was their empathy for the users. They never lost sight of making things that people would want.

The one thing we learned over 5 years is that nothing works better than just improving your product.

Innovations seem inevitable in retrospect, but at the time it's an uphill battle.