We're obviously going to spend a lot in marketing because we think the product sells itself.
Jim AllchinToday, the PC is often still considered just a tool, but together we need to make it a lot more than that. We need to make it a path to experiences.
Jim AllchinApple really has no presence in business, and we think Vista's going to have a huge presence in business. We think we're going to help the corporate IT stack save money.
Jim Allchin