No player in the NBA was born wanting to play basketball. The desire to play ball or to read must be planted. The last 25 years of research show that reading aloud to a child is the oldest, cheapest and must successful method of instilling that desire. Shooting baskets with a child creates a basketball player; reading to a child creates a reader.

What we teach children to love and desire will always outweigh what we make them learn.

Story is the vehicle we use to make sense of our lives in a world that often defies logic.

Students who read the most also read the best, achieve the most, and stay in school the longest. Conversely, those who dont read much cannot get better at it.

We have instant pudding, instant photos, instant coffee—but there are no instant adults.

The more you read, the better you get, the more better you get, the more you like it; and the more you like it, the more you do it.

Every time we read to a child, we're sending a 'pleasure' message to the child's brain. You could even call it a commercial, conditioning the child to associate books and print with pleasure.