Neither books nor people have Velcro Sides -- there must be a bonding agent -- someone who attaches child to book.

We have instant pudding, instant photos, instant coffee—but there are no instant adults.

Each day millions of children arrive in American classrooms in search of more than reading and math skills. They are looking for a light in the darkness of their lives, a Good Samaritan who will stop and bandage a bruised heart or ego.

No player in the NBA was born wanting to play basketball. The desire to play ball or to read must be planted. The last 25 years of research show that reading aloud to a child is the oldest, cheapest and must successful method of instilling that desire. Shooting baskets with a child creates a basketball player; reading to a child creates a reader.

Imagine what our culture would be like if Americans sold ideas, words, and books with the same creativity we use to sell designer jeans, shampoo, and rock stars. Why, we might end up with people whos attention span for the printed word is longer than the time it takes to read a T-shirt.

The prime purpose of being four is to enjoy being four - of secondary importance is to prepare for being five.

Common sense should tell us that reading is the ultimate weapon--destroying ignorance, poverty and despair before they can destroyus. A nation that doesn't read much doesn't know much. And a nation that doesn't know much is more likely to make poor choices in the home, the marketplace, the jury box and the voting booth...The challenge, therefore, is to convince future generations of children that carrying a book is more rewarding than carrying guns.