Imagine what our culture would be like if Americans sold ideas, words, and books with the same creativity we use to sell designer jeans, shampoo, and rock stars. Why, we might end up with people whos attention span for the printed word is longer than the time it takes to read a T-shirt.
Jim TreleaseWhat we teach children to love and desire will always outweigh what we make them learn.
Jim TreleaseStory is the vehicle we use to make sense of our lives in a world that often defies logic.
Jim TreleaseThe prime purpose of being four is to enjoy being four - of secondary importance is to prepare for being five.
Jim TreleaseCommon sense should tell us that reading is the ultimate weapon--destroying ignorance, poverty and despair before they can destroyus. A nation that doesn't read much doesn't know much. And a nation that doesn't know much is more likely to make poor choices in the home, the marketplace, the jury box and the voting booth...The challenge, therefore, is to convince future generations of children that carrying a book is more rewarding than carrying guns.
Jim Trelease