Every time we read to a child, we're sending a 'pleasure' message to the child's brain. You could even call it a commercial, conditioning the child to associate books and print with pleasure.

Common sense should tell us that reading is the ultimate weapon--destroying ignorance, poverty and despair before they can destroyus. A nation that doesn't read much doesn't know much. And a nation that doesn't know much is more likely to make poor choices in the home, the marketplace, the jury box and the voting booth...The challenge, therefore, is to convince future generations of children that carrying a book is more rewarding than carrying guns.

Amid the push to excellence, with its measurement and accountability, it is easy to lose sight of a key ingredient in reading a book - the pleasure it bring us, something too many boil down to a dirty word: FUN.

The prime purpose of being four is to enjoy being four - of secondary importance is to prepare for being five.

Neither books nor people have Velcro Sides -- there must be a bonding agent -- someone who attaches child to book.

Instead of educating the I.Q., we need to educate the H.Q., the heart quotient, the matters of truth, love, justice, and compassion. There are two ways to do this. One is through the read life experiences and the other is through literature. Literature has the power to take us outside ourselves and returns to ourselves a changed self.

No player in the NBA was born wanting to play basketball. The desire to play ball or to read must be planted. The last 25 years of research show that reading aloud to a child is the oldest, cheapest and must successful method of instilling that desire. Shooting baskets with a child creates a basketball player; reading to a child creates a reader.