What we teach children to love and desire will always outweigh what we make them learn.
Jim TreleaseNeither books nor people have Velcro Sides -- there must be a bonding agent -- someone who attaches child to book.
Jim TreleaseReading aloud is the best advertisement because it works. It allows a child to sample the delights of reading and conditions him to believe that reading is a pleasureful experience, not a painful or boring one.
Jim TreleaseStudents who read the most also read the best, achieve the most, and stay in school the longest. Conversely, those who dont read much cannot get better at it.
Jim TreleaseImagine what our culture would be like if Americans sold ideas, words, and books with the same creativity we use to sell designer jeans, shampoo, and rock stars. Why, we might end up with people whos attention span for the printed word is longer than the time it takes to read a T-shirt.
Jim Trelease