Always listen to your customers.

Ours is certainly not an old culture. Yet in recent decades we've used more energy, destroyed more soil, created more pathogenicity (temporarily stopped some too, for sure), mutated more bacteria, and dumped more toxicity on the planet than all the cultures before us-combined. I love the United States, but I am not blind to the wrongs. I have no desire to live anywhere else, but that doesn't mean I think everything we're doing should be done or can be maintained.

When government gets between my lips and my stomach; I call that invasion of privacy!

It's a foolish culture that entrusts its food supply to simpletons.

While vegans and meat-eaters disagree, we can all be united in our fear and hatred for the horror that is factory farming.

Our community of rebels, of humble truth seekers, wants to turn our culture around. We don't despise our country. We don't desire failure. We desire light, a beacon to show the world that our wealth need not show the way to more rapid destruction, but can be leveraged to heal more acres, more backyards, more communities faster than any civilization on the right path has ever done it.

I don't want to sound too mystical or weird but it's important to know what garlic smells like when it's cooking, or what eggs look like when they're cracked out of a shell.