That's another flaw with performance-based rewards: They are easy for one of your competitors to top.
Joel SpolskyPeople ridiculously overvalue aesthetics and beauty when evaluating products. It's one of the reasons iPods, and, for that matter, Keanu Reeves, are so successful.
Joel SpolskyNot having a schedule is OK if it's your PhD and you plan to spend 14 years on the thing, or if you're a programmer working on the next Duke Nukem and we'll ship when we're good and ready. But for almost any kind of real business, you just have to know how long things are going to take, because developing a product costs money.
Joel Spolsky