Usability is not everything. If usability engineers designed a nightclub, it would be clean, quiet, brightly lit, with lots of places to sit down, plenty of bartenders, menus written in 18-point sans-serif, and easy-to-find bathrooms. But nobody would be there. They would all be down the street at Coyote Ugly pouring beer on each other.
Joel SpolskyTalk to your customers. Find out what they need. Don't pay any attention to the competition. They're not relevant to you.
Joel SpolskyThere's a subtle reason that programmers always want to throw away the code and start over. The reason is that they think the old code is a mess. [...] The reason that they think the old code is a mess is because of a cardinal, fundamental law of programming: It's harder to read code than to write it.
Joel Spolsky