A user interface is well-designed when the program behaves exactly how the user thought it would.
Joel SpolskyWatching nonprogrammers trying to run software companies is like watching someone who doesnโt know how to surf trying to surf. Even if he has great advisers standing on the shore telling him what to do, he still falls off the board again and again.
Joel SpolskyIf your goals is to produce something of permanent value, you start to think differently about you want on the site.
Joel Spolsky