The secret of Big Macs is that they're not very good, but every one is not very good in exactly the same way.
Joel SpolskyUsability is not everything. If usability engineers designed a nightclub, it would be clean, quiet, brightly lit, with lots of places to sit down, plenty of bartenders, menus written in 18-point sans-serif, and easy-to-find bathrooms. But nobody would be there. They would all be down the street at Coyote Ugly pouring beer on each other.
Joel Spolsky