Shipping is a feature. A really important feature. Your product must have it.

The secret of Big Macs is that they're not very good, but every one is not very good in exactly the same way.

If your goals is to produce something of permanent value, you start to think differently about you want on the site.

Writing code is not production, it's not always craftsmanship though it can be, it's design.

Usability is not everything. If usability engineers designed a nightclub, it would be clean, quiet, brightly lit, with lots of places to sit down, plenty of bartenders, menus written in 18-point sans-serif, and easy-to-find bathrooms. But nobody would be there. They would all be down the street at Coyote Ugly pouring beer on each other.

Never put yourself in a position that will put yourself at risk if you make the wrong decision. We spent cash on everything. It's fashionable to make 'bet the company' decisions, but don't do it.

Not having a schedule is OK if it's your PhD and you plan to spend 14 years on the thing, or if you're a programmer working on the next Duke Nukem and we'll ship when we're good and ready. But for almost any kind of real business, you just have to know how long things are going to take, because developing a product costs money.