When the world was half a thousand years younger all events had much sharper outlines than now. The distance between sadness and joy, between good and bad fortune, seemed to be much greater than for us; every experience had that degree of directness and absoluteness which joy and sadness still have in the mind of a child
Johan HuizingaThe susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.
Johan HuizingaWithout metaphor the handling of general concepts such as culture and civilization becomes impossible, and that of disease and disorder is the obvious one for the case in point. Is not crisis itself a concept we owe to Hippocrates? In the social and cultural domain no metaphor is more apt than the pathological one.
Johan Huizinga