There are some terrific resources on how to find individual purpose but relative resources on how to discover purpose and apply to an organization. My challenge was to show organizations how they could unlock the purpose of their organizations and put it to good use for employees to apply to their own jobs. The net effect is to help individuals, teams and organizations to optimize performance by understanding how to use purpose for good intention.

Three leaders must do: be seen, be heard, be there. One, let people know you are around. Two, connect the dots between purpose and work and listen, listen, listen. Three, be available to do whatever the organization needs you to do. That's leadership.

Focusing on one's own purpose is a matter of considering what you want to do, why you want to do it, and how you will do it. Easy questions, but they do provide deep thought.

The deepest principle in human nature is the craving to be appreciated."Mark McCormack, Author and sports entrepreneur"Psychologists tell us that money is a satisfier, not a motivator... Recognition is. That's why we do what we do... Recognition is critical to self-esteem. Without it, we feel undervalued, even insignificant. Money is nice, sure. But once you establish a basis of monetary rewards, without the accompanying verbal and social affirmation, the employee will quickly become disgruntled and ask for more. Eventually, more will never be enough.

Leaders do not motivate per se. They create conditions for people to motivate themselves. They do it by communicating clearly, setting clear expectations, following through and recognizing performance.

The roots of effective leadership lie in simple things, one of which is listening. Listening to someone demonstrates respect; it shows that you value their ideas and are willing to hear them.

Solution = Conflict + Collaboration