There are some terrific resources on how to find individual purpose but relative resources on how to discover purpose and apply to an organization. My challenge was to show organizations how they could unlock the purpose of their organizations and put it to good use for employees to apply to their own jobs. The net effect is to help individuals, teams and organizations to optimize performance by understanding how to use purpose for good intention.

Purpose needs to be nurtured. It gains resolve when faced with adversity. The ability to overcome obstacles and challenges is daunting but when accomplished gives us a great feeling of achievement. At the same time we need to nurture purpose by exposing ourselves to new opportunities. We need to learn continuously and we need to teach what we learn to others. Such things like that, and many more, help shape and develop the sense of a leader's purpose so that he or she can provide greater service to the organization.

Results come from purpose because it is the outcome of what you striving to do. For example, if you run a cardiac care center your goal is best in class cardiac career. Your purpose is to help people leave more healthy lives. Communicating that outcome to all stakeholders physicians, nurses, support staff, etc. a clear goal.

Heroism is not blind courage: it is selfless action. it is knowing the odds are stacked against you, but feeling that you must do what you do for the good of others.

The deepest principle in human nature is the craving to be appreciated."Mark McCormack, Author and sports entrepreneur"Psychologists tell us that money is a satisfier, not a motivator... Recognition is. That's why we do what we do... Recognition is critical to self-esteem. Without it, we feel undervalued, even insignificant. Money is nice, sure. But once you establish a basis of monetary rewards, without the accompanying verbal and social affirmation, the employee will quickly become disgruntled and ask for more. Eventually, more will never be enough.

Three things a leader or manager should be thinking: What's happening? What's not happening? and What can I do to influence the outcome?

No one can dictate purpose to another. We discover it for ourselves. Typically leaders know what makes them tick so they do have a purpose, be it to advance their career, achieve some wealth, and be recognized for their efforts. Where they need help is reminding themselves of why they chose their career and their company. They also need to decide periodically if they need to do something new and different. Purpose is an inner compass that points us in the right direction.