Leaders are creatures of their environment, but unlike most creatures, they are also movers of it. As movers of and within the organization, they push it forward, at the same time shaping it as much as it shapes them.

I began my career in communications and had the privilege of working with senior leaders in a variety of different business sectors. Eventually I decided that rather than helping them develop messages I wanted to help shape lives, that is through teaching, coaching and writing.

The words a leader speaks are important, of course. But how they're delivered can make all the difference, especially in tough times.

From the hindsight of history George Washington seems larger than life, more statuesque than man. Too bad! Washington's greatness as a leader was courage under fire and persistence in the face of obstacles. Yet even he at times doubted himself. But he put those doubts aside and forged ahead, convinced of his noble purpose.

The roots of effective leadership lie in simple things, one of which is listening. Listening to someone demonstrates respect; it shows that you value their ideas and are willing to hear them.

We are living in times of great uncertainty. Likely no more so than in previous times but the sense of ambiguity may be more pervasive in light of the financial crash from which we have yet to recover. That means leaders need to step up their game. They need to more specifically in providing direction and in delivering inspiration.

Leadership embraces activism; it is the outcome of a purposeful pursuit of goals.