Leadership is an active, living process. It is rooted in character, forged by experience, and communicated by example.

Leadership is the behavior each of us exerts when we take responsibility for our actions and their consequences.

Leaders do not motivate per se. They create conditions for people to motivate themselves. They do it by communicating clearly, setting clear expectations, following through and recognizing performance.

Communication comes with practice. As a leader you must speak the truth; listen for understanding; and learn from what you hear and do not hear.

Leadership embraces activism; it is the outcome of a purposeful pursuit of goals.

Leaders are creatures of their environment, but unlike most creatures, they are also movers of it. As movers of and within the organization, they push it forward, at the same time shaping it as much as it shapes them.

There are some terrific resources on how to find individual purpose but relative resources on how to discover purpose and apply to an organization. My challenge was to show organizations how they could unlock the purpose of their organizations and put it to good use for employees to apply to their own jobs. The net effect is to help individuals, teams and organizations to optimize performance by understanding how to use purpose for good intention.